Salmon is a nutritious and popular food among consumers predominantly in wealthy countries around the world. Since the mid-1990s farmed salmon production has exceeded wild salmon harvest, and is now 80 % of total global salmon supply. The environmental impacts of farmed salmon are frequently discussed and consumers are faced with a multitude of choices even after deciding to have salmon for dinner: species, production method, origin, product form. We present life cycle impacts of fresh and frozen salmon products, originating in purse seine fisheries for pink salmon and gill net fisheries for sockeye salmon in Alaska, when sold on markets in Europe and the United States. Norwegian salmon products are then modelled to the same markets in fresh and frozen form, based on literature data. Impact categories included were greenhouse gas emissions, marine eutrophication, marine ecotoxicity and land use. A fish in, fish out ratio is also calculated and differences in content of nutrients and contaminants described. Frozen products from wild sockeye and pink salmon had the lowest emissions in both markets. For consumers in the U.S. and Europe, wild salmon products have 46–86 % and 12–71 % lower greenhouse gas emissions than farmed Norwegian salmon, respectively, depending on species and product form. Farmed salmon also had higher land use, marine ecotoxic and eutrophying emissions and fish in, fish out ratio. Important differences exist in nutritional and contaminant content between the three types of salmon production. Improvement options as well as an optimized supply chain are modelled showing greenhouse gas reduction opportunities of 40–50 % also for the best performing chains. Results can be used as a baseline for improved data collection and emission reductions. Recommendations for consumers, industry and policymakers who can facilitate and even drive development towards more sustainable salmon products are provided. © 2022 The Authors