Widespread increases in organic matter (OM) content of surface waters, as measured by color and organic carbon (OC), are a major issue for aquatic ecosystems. Long-term monitoring programs revealed the issue of “brownification”, with climate change, land cover changes and recovery from acidification all suspected to be major drivers or contributing factors. While many studies have focused on the impact and drivers, fewer have followed up on whether brownification is continuing. As time-series of OM data lengthen, conventional data-analysis approaches miss important information on when changes occur. To better identify temporal OM patterns during three decades (1990–2020) of systematic monitoring, we used generalized additive models to analyze 164 time-series from watercourses located across Sweden. Increases in OC that were widespread during 1990–2010 ceased a decade ago, and most color increases ceased 20 years ago. These findings highlight the need to reassess the understanding of brownification's spatial and temporal extent, as well as the tools used to analyze lengthening time series.