The overall aim with the paper is to create a starting point for a design framework that incorporates elements that support the participants’, in this case older adults, feeling of social belonging, being knowledgeable and able to contribute. The paper describes different aspects of ageism and stereotypes related to older adults and the design and use of digital technology. The paper also places these stereotypes in relationship to self-efficacy and how degrading and internalized stereotypes affect motivation to learn and use new technology. Further, the paper presents examples from conducted projects where co-operation and co-creation have reduced the impact of negative stereotypes in the design process; and highlights design guidelines aiming at reducing the impact of negative stereotypes. Finally, the paper elaborates on elements that could be included in the design process to enhance self-efficacy alongside with developing meaningful digital tools that are motivating to use.