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Communicating Sustainability Online: A Soft Systems Methodology and Corpus Linguistics Approach in the Example of Norwegian Seafood Companies
University of Gothenburg, Sweden.
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.ORCID-id: 0000-0001-6713-5100
2023 (engelsk)Inngår i: HCI in Business, Government and Organizations.: HCII 2023. Lecture Notes in Computer Science, vol 14039. Springer, Cham. https://doi.org/10.1007/978-3-031-36049-7_25 / [ed] Nah, F., Siau, K., Springer Science and Business Media Deutschland GmbH , 2023, Vol. 14039 LNCS, s. 334-351Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

This article presents a qualitative case study of the Norwegian seafood industry’s sustainability communication on corporate websites. The research questions focused on how sustainability is communicated, and the communication channels employed by Norwegian seafood companies. The study found that sustainability is communicated through ecological certification, awareness towards the environment and social compliance, and engagement in knowledge exchange. The study highlights the need to create standardized language and a coherent discourse for competitive advantages in ecologically value-added products and digital services. Companies can use underutilized digital resources such as podcasts and direct online sales to consumers to improve stakeholder engagement. The study suggests the direct and active involvement of consumers in designing products that consumers desire, which can increase market share for the Norwegian seafood industry. The limitations of the study are the lack of feedback from small to medium-sized companies, limiting the generalizability of the findings. The study recommends that the Norwegian seafood industry supports developing digital service resources for small and medium-sized companies to remain competitive in the long term. 

sted, utgiver, år, opplag, sider
Springer Science and Business Media Deutschland GmbH , 2023. Vol. 14039 LNCS, s. 334-351
Serie
Lecture notes in computer science ; 14039
Emneord [en]
Information services; Knowledge management; Meats; Online systems; Product design; Sustainable development; Corporate online communication; Corporate websites; Corporates; Corpus linguistics; Digital services; Linguistic approach; On-line communication; Qualitative case studies; Seafood; Soft systems methodology; Competition
HSV kategori
Identifikatorer
URN: urn:nbn:se:ri:diva-67700DOI: 10.1007/978-3-031-36049-7_25Scopus ID: 2-s2.0-85173531446ISBN: 978-3-031-36048-0 (tryckt)ISBN: 978-3-031-36049-7 (digital)OAI: oai:DiVA.org:ri-67700DiVA, id: diva2:1810045
Merknad

Conference name: Proceedings of the 10h International Conference on HCI in Business, Government and Organizations, held as Part of the 24th International Conference, HCI International 2023; Conference date: 23 July 2023 through 28 July 2023; 

Tilgjengelig fra: 2023-11-06 Laget: 2023-11-06 Sist oppdatert: 2023-12-06bibliografisk kontrollert

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