Packaging is omnipresent and has evolved through times reflecting the changes in society and in our lifestyles. The modern packaging industry gradually shifted its focus from a product-centred to a human-centred approach and is now starting to embrace a new era in which packaging is consid-ered from a broader perspective — a so-called life-centred design perspective. The reasons behind the constant change are many, from market demands, rapid technological devel-opment, rapid population growth, to political steering due to resource and other societal constraints. A life-centred design of packaging value cycles is one that will take into account the well-being of and interaction between all ecosystems. Answers will be discovered through an inclusive exploratory journey of how it should be done.