Open this publication in new window or tab >>2023 (English)In: HCI in Business, Government and Organizations.: HCII 2023. Lecture Notes in Computer Science, vol 14039. Springer, Cham. https://doi.org/10.1007/978-3-031-36049-7_25 / [ed] Nah, F., Siau, K., Springer Science and Business Media Deutschland GmbH , 2023, Vol. 14039 LNCS, p. 334-351Chapter in book (Refereed)
Abstract [en]
This article presents a qualitative case study of the Norwegian seafood industry’s sustainability communication on corporate websites. The research questions focused on how sustainability is communicated, and the communication channels employed by Norwegian seafood companies. The study found that sustainability is communicated through ecological certification, awareness towards the environment and social compliance, and engagement in knowledge exchange. The study highlights the need to create standardized language and a coherent discourse for competitive advantages in ecologically value-added products and digital services. Companies can use underutilized digital resources such as podcasts and direct online sales to consumers to improve stakeholder engagement. The study suggests the direct and active involvement of consumers in designing products that consumers desire, which can increase market share for the Norwegian seafood industry. The limitations of the study are the lack of feedback from small to medium-sized companies, limiting the generalizability of the findings. The study recommends that the Norwegian seafood industry supports developing digital service resources for small and medium-sized companies to remain competitive in the long term.
Place, publisher, year, edition, pages
Springer Science and Business Media Deutschland GmbH, 2023
Series
Lecture notes in computer science ; 14039
Keywords
Information services; Knowledge management; Meats; Online systems; Product design; Sustainable development; Corporate online communication; Corporate websites; Corporates; Corpus linguistics; Digital services; Linguistic approach; On-line communication; Qualitative case studies; Seafood; Soft systems methodology; Competition
National Category
Communication Studies
Identifiers
urn:nbn:se:ri:diva-67700 (URN)10.1007/978-3-031-36049-7_25 (DOI)2-s2.0-85173531446 (Scopus ID)978-3-031-36048-0 (ISBN)978-3-031-36049-7 (ISBN)
Note
Conference name: Proceedings of the 10h International Conference on HCI in Business, Government and Organizations, held as Part of the 24th International Conference, HCI International 2023; Conference date: 23 July 2023 through 28 July 2023;
2023-11-062023-11-062023-12-06Bibliographically approved